Our story is deeply-rooted in history


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1901 Amy Carmichael founded Donavur Fellowship Children’s Home rescuing babies and girls from moral and physical danger, positively changing the course of hundreds of lives.

August 1947, an 11- day-old baby girl named Memani is brought to Donavur Fellowship. Memani leaves Donavur for training, later moving to Delhi where she marries and has two children.

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December 1987, Memani’s daughter Shiffy age 8 visits Donavur. Witnessing Amy Carmichael’s incredible legacy, Shiffy makes a commitment to alsodo something that would positively impact the lives of many.

November 2011, while visiting a children’s home and running a business workshopin the Philippines Shiffy finds her true calling to empower people through business.

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October 2015, Shiffy launches M.A.D Skills, a social enterprise that empowers individuals, charities and small businesses through business coaching.

May 2016, acting on the long-held dream to empower women as Amy Carmichael had done over a century ago, Shiffy teams up with two amazing ladies Emily and Felicity to plan the first More Than Rubies conference as part of M.A.D Skills.

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September 4th, 2016, More Than Rubies is launched and received with great accolade by 70 attendees, 16 speakers across 13 workshops. The women in attendance find More Than Rubies a safe environment to learn, share stories and challenge their current circumstances.

More Than Rubies' second conference took place on Saturday 1st July at Massey University. It was attended by a fantastic audience of 100 women and was supported by 11 speakers and 9 volunteers. It received some truly great feedback and the women left feeling inspired and motivated.More Than Rubies is now set to be an annual event.